Vagaro
Vagaro covers booking, payments, marketing and a client marketplace for salons, spas, fitness and wellness businesses at an accessible price.
Editorial score by industry
Overall score out of 100 and rank in each industry where we rate this system
Category scores in Beauty & Wellness
Where this system earns and loses points in its strongest industry
Best for
Independents and small studios that want booking plus a marketplace presence.
Walk away if
Businesses with complex retail inventory or large multi-site needs.
Pricing
Solo from ~$24–30; scales by bookable staff; add-ons extra. Checked September 2026.
After the trial or intro: ~$30 for one bookable staff member; rises with each additional staff account; forms, marketing and payroll are add-ons.
Published monthly plans by staff count with integrated payments. Verify current pricing.
Type
Appointment-based business softwareWhat Vagaro is
Vagaro combines booking, payments, marketing and a consumer marketplace for salons, spas, fitness studios and wellness businesses, and it does so at an accessible price.
The interface is dense and reporting is limited, but for an independent that wants marketplace exposure and broad features for the money, it is a strong value.
What it does
- 1Online booking and consumer marketplace
- 2Classes, appointments and memberships
- 3Email and text marketing
- 4Forms and waivers
- 5Payroll and staff management add-ons
- 6Integrated payments
Who it fits
- 1A solo stylist or booth renter
- 2A yoga studio
- 3A small massage practice
What customers say.
Public review scores are a signal, not a verdict: profiles mix merchants with end customers, and unhappy buyers write more often than happy ones. We read them for patterns.
★★★½☆ · 684 Trustpilot reviews · September 2026
Mixed. Value and marketplace exposure praised; complaints about add-on pricing, glitches and support follow-through.
Read on Trustpilot ↗Who uses it
Solo stylists, salons, fitness and wellness studios
Hardware
Tablet, phone, Vagaro card readers
Integrations & payments
Marketplace, payroll, forms, marketing add-ons
Trustpilot scores, all systems
Every system we track on one chart.
What happens after you sign.
How the vendor supports customers, how onboarding works, and what buyers report when something goes wrong.
Customer service scorecard
Editorial scores out of 100 · overall support score 75
What buyers report
Support is described as accessible, with most complaints about add-on pricing, marketplace fees and interface complexity rather than service quality.
Overall customer service score · ranked #14 of 23 systems
Support channels
Phone, chat and email support with published hours and a help center. Verify hours.
Onboarding
Self-serve with setup assistance available.
Customer service rankings
All 23 systems scored on support.
Strengths, weaknesses, risks.
What our analysis found and the questions we would ask before signing.
Strengths
- 1Accessible pricing
- 2Marketplace exposure
- 3Broad feature set for the price
Weaknesses
- 1Interface density
- 2Depth of reporting
- 3Add-on costs
Buying risks to check
- 1Add-on pricing
- 2Processing rates
- 3Marketplace terms
What to test in the demo
- 1Book a class and an appointment
- 2Sell a package
- 3Check the marketing tools
Comparisons
No head-to-head yet for this system.
Scores are Point of Sale Rankings editorial judgments. Product capabilities, pricing and terms change; verify final details with the vendor.
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